Fintech company leverages innovative payments to help customers build credit
Challenging the Status Quo
The founders of Extra set out to build a consumer-focused product in the fintech space that would revolutionize the way people can build credit. They wanted to make a better, easier, safer and simpler way to enable credit score reporting and alleviate the need to use high interest rate credit cards that can burden users with debt.
They formed the concept of a debit card that acted as a credit card, but they needed a secure, reliable, easy and most importantly - fast - way to move money. The success of their concept relied on credit purchases being settled much quicker to enable credit reporting within a day or two rather than the traditional system which could take weeks.
“Talking with customers about the pitfalls of products that existed inspired us to think outside of the box and invent a new way for people to build credit without a credit card,” said Extra Co-Founder Cyrus Summerlin. “When you look at the fact that Americans have accumulated over $1 Trillion in credit card debt and the average credit card interest rate is 25%, it inspired us to do things differently. We decided to use a debit card system that let cardholders settle their ‘debt’ faster, without an interest rate - but we needed to find a clever way to move this money around.”
Digitally Transforming For A Better Credit Solution
To power the Extra Debit Card, they needed to be able to connect a user's bank account and give them a spending limit and an adjustable line of credit based on their balance. When the debit card is swiped, their line of credit is used and Extra is paid using the bank account balance. Because the debit card is separate from the line of credit draw, Extra can take the total payments made and report those to the credit bureaus to help users build their credit score.
To power these money movements critical to their business, Extra needed to find a payments partner that had a simple API, was flexible and secure, and also allowed them to build one cohesive system that digitally transformed how their card would function.
“I like to say the lack of innovation is the real ‘bad guy’ in this space,” said Summerlin. “Money moves so much faster now than back when credit scores were invented. We wanted to capture the speed of money movement today, and Dwolla’s solution is the core piece that helped us digitally transform our funds flow that powers the whole process that makes our product work. The ease of use with Dwolla’s API has been key in powering our funds flow in the distinctive way we wanted it to work and was one of the most appealing aspects of Dwolla’s solution. Additionally, being bank-agnostic and allowing us to distribute our funds to multiple partners was key for us.”
To get reimbursed for the line of credit extended to the card users in a faster, more secure way, Extra selected Dwolla for its proven track record of faster money movement with enhanced levels of security. Dwolla’s API leverages encryption and a tokenized solution to facilitate secure data exchanges between third-party data providers, payment technologies and financial institutions. Furthermore, by selecting Dwolla’s bank-agnostic solution, Extra was able to partner with more than one bank for increased flexibility and not rely on a single bank’s API.
“Beyond the user-friendly API and competitive pricing of Dwolla’s solution, we also turned to them because we trusted in the people behind the solution,” said Summerlin. “The Dwolla team is very competent, capable and willing to work with us to really understand our unique use case.”
By tapping into innovative money movement and digitally transforming how credit can be built by partnering with Dwolla, Extra is able to invent new ways for everyone to win with credit.